1 Lidl (via Ireland, UK and Germany)
Lidl is one of Europes largest discount supermarket chains, offering high quality products for great prices. The company was founded in Germany, and has quickly expanded across the continent — Ireland, the United Kingdom and its home market should be its biggest places.
Lidls operate in a very competitive retail space where discount supermarkets frequent the German market. Its business model — an emphasis on efficiency, narrow product assortments and powerful private-label brands — was born here. In particular German consumers are extremely price-sensitive, which has led Lidl to continually improve operations and keep costs down while maintaining quality.
Ireland has been one of Lidl’s great success stories. Set up in 2000, Lidl has since become one of the biggest names in Irish grocery. It has established a reputation for supporting local suppliers, buying Irish produce and providing value for money. Through offering quality goods at fair prices, while also supporting the surrounding community, Lidl has earned the trust of Irish shoppers and gained loyal customers. 
Lidl has grown immensely over the years, particularly in the UK. Soaring living expenses have prompted a growing number of shoppers to seek out discount stores. Lidl has countered with fattening its store estate and increasing the quality of its offerings, such as in fresh food or premium ranges. This has made it a serious rival to traditional supermarket chains.
Lidl’s success in all three countries is attributable to consistency and adaptability. Its basic premise of it being all about low prices and efficiency is certainly still true, but Wal-Mart adjusts to suit individual markets. And Lidl is not stopping with its high-profile investments: Whether it be by way of supported Irish producers, competing in Germany’s saturated market or expanding across the UK, Lidl continues to solidify itself as a leading European retailer.
